INDEPENDENT APPAREL GRAPHIC DESIGN
Working directly with ADMOR's founder, I independently developed apparel graphics without supplied briefs, moodboards or predefined creative directions. My role was to understand the brand's existing visual language and continuously expand it through self-directed research, concept development and graphic design.
- Rola
- Apparel Graphic Designer
- Zespół
- Dyrektor Kreatywny
- Harmonogram
- 1 rok, 3 miesiące
02 ▪️ BRAND LANGUAGE: CONTINUITY & DEVELOPMENT
With no predefined briefs or seasonal directions, my starting point was the brand itself. I analysed ADMOR's existing products to identify recurring principles within its visual language, composition, typography, image treatment, colour and overall graphic character. Rather than reproducing previous designs, I used these principles as a framework for developing new graphics that could naturally exist within ADMOR while progressively expanding its visual vocabulary.
03 ▪️ INDEPENDENT DESIGN PROCESS
Working without predefined briefs, moodboards or seasonal graphic directions, I independently developed each monthly design cycle from research to final apparel proposals. This included analysing the market, competitors and emerging visual trends, defining relevant creative territories, developing graphics and garment applications, and assembling the final proposals into a lineup presented directly to ADMOR's founder.
